Topic: SURTEX

I’m in for round 3!! Surtex 2012:-)

I just sent off my 1st check. I’m in for round 3!! :-) Surtex 2012!! 

I was a bit unsure if i wanted to do it again. I mean it’s a really BIG expense, takes a ton of energy and time and the preparation is a huge undertaking. It has payoff, but even still, I was debating if there was another way to market and get my work “out there”. Is there another way for manufactures to see and view my work that’s a bit more affordable and still get me the same results?

And then a funny thing happen, that helped me answer my own question. As I was playing out all of the possible scenario in my head, I was contacted by someone asking if I would be likely to pay to be part of a “online art licensing trade show”. What they described, sounded like your typical illustrator portfolio site. The only difference being that it would be geared toward art licensing. So would I be interested in joining and paying for something like that? I would interested, but then I found myself writing this:

 

The shows are very expensive, but the best part about them is that I actually get to meet people in person. I get that face to face time with clients and they can touch and feel my products. There is a very visceral and tactile experience that effects all 4 senses that doesn’t come across in the same when online. Honestly, I don’t  think an online gallery can actually replace the experience of meeting someone in person at a show, but I would definitely welcome another way to market.


It was after writing that email that I signed my contract and committed for another year :-)

Surtex 2011! There and Back

It’s been a bit of a whirl wind since I’ve returned home from NYC with crazy follow up, family drama, and more follow up on top of follow up. So, now that I have a moment to take a second to breath and reflect, I’m ready share some photos!!

This was a pretty amazing year for me. I thought last year was a good year, but this year has definitely topped it!!! Coming in as, a second year veteran, I felt I had a better handle on things, from set-up to shipping and breakdown. All of which were a bit of a wild card the first year. I decided not to ship anything (minus one tube with my table cover) and only took what I could fly with on a plane. Which included 2 enormous suitcase that I checked, a roller board carry on that held my binders and a tube for my banners,  that came with me in the cabin. All and all not a bad plan, except I was staying on the 5th floor of a walk-up. On the last day after everything was broken down and re-packed it need to be hauled up to the apartment for one night before I flew back home. I was so grateful to have Jess’s helping me carry those super heavy bags (81 & 52 pounds) up all of those steps. And it actually turned into quite a funny bonding moment. We were sweating and cracking up laughing like crazy the whole way, and trying to do it quickly as we had dinner plans we were rushing to get to.

I am really lucky that this year I got to room with some really amazingly talented ladies. It made the experience that much more awesome!!

Like I said, I got to hang with some really awesome ladies!! AND I met my online friends from the Blogging Your Way class that I took back in October. Now I can call Steph and Monica my “real-life” friends :-)

1) Mary Beth Frett and team from Pink Light Design, Jane Dixon, Khristian A. Howell, Jessica Swift 2) Michelle Ward and hubby, Genevieve Gail, Khristian A. Howell , Niki Malek, Jess & her cute soon to be doctor hubby Ryan 3) Jessica Swift, Caroline Simas, Melanie Hall, Anne Brown from Demdaco, Megan Halsey, Sharyn Sowell

My social calendar hasn’t been that full since I was in college:-) I had dinner plans every night, and every night the table was dripping with talent!!

What a great year, and the Sweet Spot totally rocked!! Thanks to all that stopped by to say Hello and had a sweet treat!!

It was so awesome to partner with Megan on this. I’m so glad that I “moved in” across from her last year. We really have an awesome little neighborhood!! And we had a great response to The Sweet Spot that we are already starting to plan for next year. And for those of you that are wondering if you won any of the sweet prizes, they will be mailed out to you very very soon :-)

Thank you to all that helped make this happen, stopped by to say HI, had a sweet treat, looked thru my art portfolios, sat and chatted and spent evenings & dinners with me. I’m looking forwad to doing it all over again next year!! :-)

…and if you want to read a few more recaps on this years show you should stop by here and here , for a first timer perspective check out here, and definitely over here and here and for the point of an artist walking the show stop by here.

on my desktop :: in a surtex follow up daze

I’m still in a daze and am trying to organize and prioritize what to do first process sample jpegs, email clients, laundry, unpack, spend time with my daughter, write a blog post or two.

Oh, and I decided to moved my mail client over to a different server/application so I can track better. I’ve been thinking about it for a while now, but this probably wasn’t the best timing. I’ll just chalk that up to a learning experience.

So as you can see I got a lot going on!

I’ve been chatting with some folks that are following up at lighting speed. I’m just hoping to have all of my follow-up done by the end of next week. Now if only those jpgs would just process a little bit faster I could actually get started.

A couple of pictures to tie you over :: Surtex 2011

What a blast! I had such a crazy & AMAZING time showing at Surtex this year!! I just got back home late last night and now I’m trying to regroup, organize and following up with all the amazing folks I met. A full recap will be coming in the near future, but in the meantime here are a couple of pictures to tie you over till I get settled in.

Ready to meet and greet!

Megan & I in front of my booth on the first day.

on my way

Surtex 2011!! Bags are packed and I am on my way!! I’m hoping that I’ll be able to concur the jet-lag pretty quickly cause it’s gonna be go go go!! I’m on a red-eye that lands at 7am on Friday and then I will be going directly to the Javits to set up. (This seamed like a good idea when I booked the flight a few months ago. We shall see if I still feel that way when I land on Friday;)

For those of you are attending the show don’t forget to stop by and say Hello!! And of course have something sweet!  Megan Halsey and I will be hosting “The Sweet Spot” at 1pm daily at the intersection of booths #627 & 630.

You’ll also have a chance to win some really cool prizes including one of my Flip Video Camera’s, signed prints, inspirational wall art, and some of my Skin-it designs, so you can dress up your laptop or mobile device.

Wish me luck.

Over and out, until I get back!

“Luck is what happens when preparation meets opportunity.” — Seneca

Featured on Print & Pattern!! :-)

How excited was I when I received this tweet from the lovely Jess Swift yesterday. This is exactly why I luv twitter!! I had no idea I was featured on Print & Pattern till Jess mentioned it. So AWESOME!! And I just happen to be rooming with her and Khristian Howell who was also featured! I’m totally looking forward to hangin’ with these ladies. We are going to have such a good time!! :-)

a little press never hurt ;)

 

A little press never hurts, especially right before a big show!! I’m over the moon that I received so many write-ups!! Both in art & design LICENSING and TOTAL Art Licensing. Hopefully this is a really good sign of what’s to come in the next few days years.

Things are really starting to pick up momentum and I’m looking forward to keeping pace and not getting post-event depression. It’s been known to sneak up on me.(I got it really bad after my wedding.) I was chatting with a friend a few weeks ago, who use to do event planning, and she said that it was pretty common in her industry. It’s a good thing that I’ve been keeping a running list of things to do post show. And let’s just say it’s a pretty long list.

how quickly things change :: go go go

I was strangely calm yesterday, then I had a printing snafu and now I’m frantic this morning and am asking myself, how did I think I had it all together yesterday? I mean, really, why do I always take myself on these roller coaster rides of emotions? It’s like I have two speeds on or off. No in-between. It’s something I’m going to have to work on in the future. But for right now it’s definitely on. GO GO GO. I’m almost there.

Packing up and getting all of my samples together for the Sweet Spot Giveaway. I even made a banner!! Just you wait it’s gonna be sweet!! (he he he)

I’ll be giving away a few of my skins from Skin-it!! The quality of the skins are amazing!! Such a pretty way to personalize your digital devices.

a couple of glass mounted wall art with some magic words.

 …and some lucky person is going to walk away with one of these flip cameras.  Might even become a collectors item since Cisco made the fatal announcement.

Finishing up the last of the details

Today was spent working on the last of the details. Just a few more loose ends to tie up and only 11 more days till Surtex!!

I thought I’d be way more crazed, but I’ve actually got things pretty well under control thanks to all the help I’ve received this year! Both from Myleen, my marketing guru and Alex who’s been a rockstar of an intern!! I’m going to be super sad to lose her when she heads back east at the end of June. But everything has it’s time, and my fingers are crossed that she’ll make her way back to the Bay Area after she graduates.

I’ll be on the lookout for another set of helping hands just as soon as I get back from Surtex. So, if you know of anyone that might be interested please feel free to have them drop me a line