Topic: SURTEX

Returning to NYC in May

This is my ad that will be running in the Winter edition of Total Art Licensing with my pretty ladies :) Megan and I will be returning to NYC to host an evening of Cupcakes, Wine and Hors d’oeuvres!! We’re doing things up a little differently in 2013 

I’m a bit bummed that I won’t be able to make it to Atlanta for the Mart this time around, but it is for a really really good reason!!! You guys, I’m in the process of writing, illustrating and creating my first book!!! How frigin’ cool is that :) And just so happens that my first deliverable fall at the same time as the Mart, so I had to make some hard choices. Having too much going on is a really good problem to have and I am grateful for it. So all of you going to the Mart have a drink for me! Cheers~

on my desktop :: a cupcake or two

 

The prep for 2013 is already under way! Here’s a small glimpse of Megan and my Sweet Spot banner for our Total Art Licensing Winter Ad.

We’ll be doing things a little differently in 2013!! 

We made the big decision NOT to exhibit at Surtex in May. We’re taking a risk, thinking outside the box and trying something new and different this year!!

But not to worry, we’ll still be throwing it down in NYC!!

3rd times the Charm- Surtex 2012

This was my third year exhibiting at Surtex and I had an AMAZING show!!! Each year seems to just get better and better!! That and it’s getting a little easier to set-up my booth!

I promised myself that I was going to simplify and ease up this year! Which if you can believe it I actually did! To make things easier on myself, I engineered my garland canopy to be pre-strung. This was one one stand-out project I allowed myself to do and I’m happy to say that it actually worked the way I had intended. The last two years I spent way too much time stringing up the garland only to feel bad to have to tear it down three days later. It usually takes me a full two days to set-up and this time around I was able to cut my set-up time down to a day and a half. So, this year I was able to enjoy a good meal and a mani/pedi before the show:)

For all you you future exhibitors:: If I could share one huge tip, it would be to know where your supplies are at all times. This is probably the most important part of my set-up and daily touch-up’s. Having labeled bags totally keeps me sane. When I need a piece of tape or a hook I don’t want to be wasting precious time hunting around for it them. The only thing is that you also have to be super diligent about putting everything back in the right bag otherwise things can get lost and out of control really fast, especially if you have someone else helping you.

Megan and I had such a lovely time hosting The Sweet Spot again this year!! I just love partnering up with her. :)  Megan’s smart, charming and always has beautiful artwork. We compliment each other really well and have such a fabulous time doing it. It’s a total treat!

This year’s show had such lovely energy!! I was definitely riding on a serious positive high. One of my favorite parts of the shows, is getting a chance to catch up with old friends and making new ones.

 

…and of course there has to be at least one night where we get to let our hair down, laugh and have a bit of fun! Myleen, Megan, Stephanie, Lucky Bon Bon, Cheryl, Nicole, Sorry You’re Happy, Sarah, Laura, Khristian, Debra, Melanie, Kate, Jane, Lille, Alicia, Sue, Anne, Carol

 

Thank you to all of those that stopped by and said HELLO!!!

I think this is going to truly be an amazing year :) 


AND I have to say a SUPER BIG Thank You to Myleen!!! Having you there to assist me with all of the pre and post show details and prep has been a huge help and has made my life so much easier. I don’t know how I ever did it without you!!

(Because Myleen is always working behind the scenes I just had to share a few photos of her working hard :) 

Here’s what Myleen has to say about her experience at the show::

Hello All! Myleen Here!

I got into Surtex just like I founded my business, through a divine accident. Two years ago Cindy Ann approached me in helping her and Megan with organizing and planning for the show (Surtex 2011). I had just had my son and decided to quit my corporate job to stay home fulltime. I am so grateful they have given me the opportunity to work with them not only for the show but year round! If not I am sure I would be taking apart and putting my vacuum cleaner together again and again just to entertain my not so idle mind!

After hearing about last year, I made a promise to myself that I was going to attend in 2012. All the second hand chatter didn’t disappoint. And I truly had a wonderful experience meeting and being immersed in such a creative environment. I had a great time walking up and down the aisles in the beyond awesome visual fiesta! Each artist/booth has their unique aesthetic and personality that is captured in that one booth space!  Everyone I met is so lovely and the whole experience has encouraged me to continue paving my way.

Thank you again to all the wonderful ladies (and gents) that gave me a minute of their time to chat with them and I look forward to Surtex 2013! – Myleen

on my desktop :: In the Trenches

I had a fantastic show and I’m planning on sharing a few thought and pictures, but right now I am totally in the trenches trying to wrap up all my follow up!! I have no idea how other folks were able to write and post their recaps so fast. I needed to take a couple of days to recover and get back on the right time zone!!! Then of course, there was Memorial Day weekend and my birthday which needed some celebrating!! So, you’ll have to hang tight until I can get a bit more caught up! :)

tying up a few loose ends before showtime

I’ve been working on tying up a few loose ends, and last Friday Sofia and I tackled assembling ALL of my press packs for Surtex. I was super thankful for the help!! What could of taken me a whole day was reduced to just a few hours :)

There is something very rewarding about actually creating something physical that you can flip through, hold and carry.

Earlier last week Stephen sent me an email with pictures of the very first promo I’d ever made!!  Gosh that was a long time ago, right after graduated college to be exact. I can remember running around like the city to hunt the right number of those perfect little scissors that I put on the covers (I was doing collage work at the time, hence the scissor). I cut and pasted each accent letter on every single promo. And get this, the inside pages actually had mounted photographs of my artwork. (totally pre-computer!!) There was some serious man hours involved in assembling those little booklets. 

It’s been over 14 years and thought my style and technique has gotten a bit more refined the general format has stayed the same. I guess if it works stick with it!!

So, if you are walking the show stop on by I’ll be in corner booth 650 (last aisle)!!

 

Surtex is coming…Surtex is coming!!

Oh my gosh I can’t believe Surtex is only a little over two weeks away!! I’ve been so busy that it definitely snuck up on me. I’m working on tying up all of those last minute loose end. It seems I have a billion left to take care of before showtime. This morning I just broke out my huge trade show suitcases. I’m hoping they’ll be a bit lighter than last year. Each time I do this my packing and supplies get a bit more refined :)

This will be my second year partnering up with fellow exhibiting artist Megan Halsey to host  “The Sweet Spot”. An intimate function at the intersection of booths 649 & 650 to enjoy Good Art, Conversation and a taste of something Sweet.  AND, we’ll be raffling off some sweet prizes!

doing a guest post over at surtex

I was delighted when Melissa asked if I would contribute to their blog and do a guest post. Yes, of course I would! Then, after the excitement settled in, I had that “oh no” moment. What could I write about that would be insightful and add value. There are so many amazing folks that have contributed in the past that if I thought about it for too long I was going to just psyche myself out. So I took a deep breath and decided to go with my gut and write about what I know –Joining marketing forces with fellow exhibitor Megan Halsey to host The Sweet Spot!!

You can read it here :)

on my desktop :: AND it begins

AND it begins…The prep for Surtex!! This will be my 3rd year and I’m happy to say that Megan and I are teaming up once again :) I have a really good feeling about this year, though I’ve been a bit too busy to do any real prep till now. I definitely need to start kicking it into gear otherwise it’s gong to sneak up on me. 

Oh, and as a side note. Have you ever read Diana Gabaldon’s Outlander Series? I just started listening to the first book in the series, while I’ve been working on our postcard and ad layouts. And I have to say that I’ve become instantly absorbed with the story!! It’s a super steamy time-travel, historical romance. It’s really quite good! And like I’ve said before I’m a total sucker for a good love story. Throw in a foreign accent, a historical location, and an accusation or two of witchcraft and you’ve got me!

There are currently 7 books in the series, so I’m hoping that should be enough listening time to take me all the way through my Surtex prep and into May. I love listening to audiobooks while I work. I could work for hours without even noticing the passage of time. It really is a nice way to work. The only problem is that I sometimes don’t want to stop listening!:)

Featured in this month’s On The Surface

I’m always amazed and pleasantly surprised when someone emails me about something I’ve written here on my blog. I forget sometimes that people are actually reading. I honestly try not to think about it too much, because it can be a bit paralyzing if I do. I don’t want to censor and edit myself because I’m worried about what folks will think. That would just defeat the purpose, hence always being surprised when someone actually contacts me.

I was delighted when Rose asked if she could have permission to quote my blog post about re-upping for SURTEX ’12 in this months On The Surface. Of course I said YES!! I’m super excited to be featured and always amazed with the reach my blog has provided. This is truly a remarkable journey and I am glad I’m able to share it with you.