Topic: Art Licensing


This summer seems to be zipping right by and I’ve been zipping around the country. First, it was NYC for Surtex, then Vegas for the Licensing International Expo, Atlanta for Americasmart, and now I’m in Philly visiting my family. So of course, since I’m already on the east cost I’m going to slip in a day-trip to check-out Printsource in NYC. Dizzying I know.

I can’t even begin to tell you how much I’m looking forward to September. Ava Blu will be starting kindergarten and hopefully I’ll start to have more of a daily schedule and routine. Now it’s not like I’m complaining. All this travel has been amazing!! But I work much better when I’m able to get into a grove of a daily routine. What about you?


Now that I’ve shared with you some of my enormously BIG dreams, do I have a plan to get myself there? I do, it’s not completely set in stone or anything, but I definitely have a few goals that I’m working toward. Milestones on my path to achieve my dreams.

So, I’m once again putting myself “out there” and am amping it up. I’m going to share with you some of my personal career goals. Thank goodness, this is so much easier to do in writing then it is to actually say out loud. I’m trying really hard not to be meek or shy about what I want. I mean, I’m on a roll, so why not and just keep on going.


My top goals for this year – Starting Now:

☸ To conceptualize and have full comprehensive product line in development!! – A big one I know, but it can be done. And I know exactly who I want to do it with!!

☸ To design a line of Hoodies with Roxy! – I absolutely love their hoodies. They are the only ones that actually fit me (I may be small, but I have long arms. These are the only hoodies that have long enough sleeves). They are a total staple in my wardrobe. I even wear them to bed at night.

☸ To land a fabric and scrapbooking licensing deal – Which means I need to make a few more pattern collections. Totally do-able.

☸ To have a functioning up and running Etsy Shop selling objects and items that I love! – This one has been on my list forEVER, and somehow always seems to fall to the bottom of my list.

☸ To exhibit at a craft fair – This kind of goes hand in hand with an Etsy Shop.

☸ To have a gallery show. – Because I’ve always wanted to.

☸ To create and teach a workshop. – I actually think I would be pretty good at it.

☸ To work with Chronicle Books on a project. -I’ve worked for them, now I want to work with them.

☸ To create and post a video clip – I just have to figure out what I want to talk about and what you want to see.

☸ To have multiple streams of income coming in from a multitude of sources. – Some of which are totally under my control.

☸ To travel one place outside of the country to gather inspiration.


Those were some pretty BIG goals, but it just gets BIGGER cause and now I’m going to (hold my breath) step boldly and share with you my TOP Dream Companies that I would like to work and build strong long lasting relationships with:

☸ Demdaco

☸ Roxy/Quiksilver

☸ Chronicle Books

☸ ek Success

☸ Robert Kaufman

☸ Clarkson Potter

☸ Oopsy Daisy

☸ Creativeco-op

☸ Enesco

☸ Darrah & Company (I just discovered them at Atlanta and absolutely love their Natural Life line!!)

Ok so there it is!!! It’s now ALL out there!! I said it!!

Well more like wrote it, but all the same it’s “out there” Wheww…that was super scary!! Sometimes saying “it” is the scariest part. Like when you take a leap of faith to say “I love you” to someone for the first time, and you’re not sure if they’ll say it back, or even if they feel the same way. It’s kind of like that.

Opening yourself up to receive opportunities also means opening yourself up to be vulnerable. Sometimes you just have to take the chase and I’m totally glad that I just did it!!

So, starting NOW I am putting my full energy towards making these goals happen. I know that there is a long road ahead of me but I’m looking forward to wearing down the soles of my shoes on my path to accomplishing them. I’ve never been one to shy away from hard work and I know that there is going to be a lot of that. So I’m vowing to push past my fears, face the unknown and be fearless. Starting Right Now!!

Atlanta Baby

(Caroline Simas, me, Jessica Swift, Khristian Howell, and Jenny Jordan)

This past weekend I visited Atlanta to check out Americasmart for the first time!! My oh my, what a HUGE tradeshow!!! It was a total sensory overloaded!! I had to remind myself to blink and even had to close my eyes to rest a few times. I was on an information scavenger hunt filled with design, products, inspiration and friend. It was so great to see, in person, all of the products from companies I work with, companies that I want to work with and companies that I never knew about but am so glad that I do now.

I was lucky enough to be hosted by the lovely and super generous Jess Swift (oh and…if you haven’t given to her Kickstater Rainboot Project you only have 3 days left to get in on the action). And I got to sleep in her studio!! How cool is that!?! It was a jam packed design-filled weekend. I got to spend an artist-girls night out at one of Jess & Khristian’s favorite tapas places!! I got to see Bridesmaids and ended it with a really good slice of pizza, before Jess and Caroline took me to the airport. So much fun. I can’t wait to go back!!

Hangin’ Jill Turney from Klutz

Jill is an amazingly talented Art Director and friend. We’ve had ‘craft dates’ with the kiddos and she’s done my handmade holiday ornament exchange just about every year I’ve hosted it. So, it was great to see her and grab lunch last Friday just before the holiday weekend.

While I was visiting she let me snap a few pictures of their super cool office. If I were every to go back to working at a “job job” this is the type of place I’d want to work at. They just look like they really enjoy what they do and are having sooooo much fun doing it.

There walls and offices are covered with all this amazing stuff, like flip flops people have mailed in to them. Who knew the the US Postal Service would let you actually stamp and send a flip flop thru the mail.

Their library and craft room is to die for. It’s neatly organized and chock-full of craft supplies and stuff. You couldn’t help but be creative sitting there.

…and the piece de resistance is the bathrooms. All of which have a different theme and are hand painted and designed by staff members.

Jill – thanks so much for meeting up and letting me take a few pictures. We definitely need to do it more often :-)

A couple of pictures to tie you over :: Surtex 2011

What a blast! I had such a crazy & AMAZING time showing at Surtex this year!! I just got back home late last night and now I’m trying to regroup, organize and following up with all the amazing folks I met. A full recap will be coming in the near future, but in the meantime here are a couple of pictures to tie you over till I get settled in.

Ready to meet and greet!

Megan & I in front of my booth on the first day.

Seeking my next creative intern

I’ve been very lucky to have had Alex work with me for the past 6 months!! She has been a rockstar!! Alex is heading back to Boston at the end of June to finish out her senior year at Northeastern University. This is one uber prepared lady and a good designer to boot!! Alex has created the identity for The Sweet Spot, laid out each weeks Sketchbook Story at lightening speed, and is a great hiking and wine tasting partner. My fingers are crossed that she’ll make her way back to the Bay Area after she graduates, cause she is definitely someone that I want to keep in my circle of friends.

AM: Working with Cindy Ann was phenomenal. I got a chance to produce for and learn about the licensing industry, as well as blogging. This internship offers the chance to create not only digitally but also with your hands. Its a variety of projects and collaboration that is well worth the time spent in the studio. Additionally, I got to hang out with a cool lady & a look into her life as a self sustaining designer. Thanks for everything Cindy Ann!

Here’s where you can find Alex ::!/lexandra_m

So as I say good-bye to Alex I am looking forward to taking on my next creative apprentice.

I’m looking for someone to prepare art submissions, process images, do some blogging and creating layouts as well as assist with administrative and arty production things. If you are friendly organized and not afraid to take initiative, offer up an ideas or two, have mad photoshop & illustrator skills, and know your way around social media network let’s chat.

Some of the things you will do will be:

Digital - Posting images to website, Uploading images to my blog and website. Scanning and cleaning images for art. Creating mechanicals and reformatting artwork. Updating online portfolios & doing layouts for promotional materials.

Online - Laying out, formatting and posting images to website and blog. Scanning and cleaning images for art. Creating mechanicals and reformatting artwork. Updating online portfolios & doing layouts for promotional materials.

Administrative Prep- Printing, creating and organizing show binders and display materials. Responding to emails and art requests. Filling out forms. Organization, and packing assistance. Putting together sample pack, compiling list of press contacts, follow-up, updating and maintaining mailing lists (include researching), sending e-mails and making phone calls.

This is a volunteer position, so I really want to find someone that will benefit from the experience. I would love to feed you, help you get school credit, and teach you all that I can about illustration and the art licensing industry. Scheduling can be flexible and you can work from home for some of your hours. My home studio located in the Oakland Hills and I am looking for at least a 6 month commitment.

If this sort of thing might interest you email me at  and tell me a little about yourself and include links to your resume, blog, website, shop, twitter, or anything else you’d like to share.  And answer the following questions: Name your top 3 favorite artist or illustrators. Why are you interested in this position and what you hope to gain from the experience. I’ll email you from there :-)

And of course, if you know anyone in the SF Bay Area that you think might be interested please feel free to pass this along.

I’m looking forward to hearing from you!!

a sample kind of day

My head has been down with my noise to the grind as I try finish all my prep for Surtex. Time seems to be slipping thru my fingers and I don’t seem to be able to move fast enough. And everything is takes 10x longer then it should because of unforeseen issues (like my computer crashing every 10 minutes with the enormous files I’ve been working on). I guess that’s the way it is when a deadline gets closer and closer.

But on the upside the samples are just rolling in!! :-)

 This is my wedding gift bag for Haynes Besco!! I was really surprised when I opened the box because in my original files the flower was all cream with hits of light pink and the blue buds were also pink. But I think it turned out great and I actually really like the blue version :-)


Megan and my joint postcards just came in!! I think they came out really well. Now I’m working on cleaning up my mailing list and am hoping to get these bad boys out in circulation by the end of next week.

And my glass mounted wall art for Whispering Magic Words came in just in time for our Sweet Spot Give Away!!

The proof is in!!


Just got the proof for Megan & my joint ad in Total Art Licensing announcing the Sweet Spot!! It came out really nice! I can’t wait to see it in print.

I’ve been in crazy prep mode and it’s gonna be Surtex 24/7 till show time, so just bare with me. I’ve been cranking stuff out, but these large banner files I’ve been workinng on have been seriously crashing my system. My poor computer can’t handle to have more than 1 program open at a time, and even then I am crossing my fingers and saying a little prayer to the adobe gods every time I press save.